If you have been paying attention, in the last few months, many media outfits have reported on the rise of raising chickens. Suddenly, raising chickens in your backyard has not only become acceptable; it is now popular, a growing trend that even the powers that be have anointed as a notable trend and practice.
High-end magazines, for instance, have featured fashion chicken coops. Community papers as well as national publications have tried to understand why, all of a sudden, this trend is starting to grow. But with the onslaught of material and reports on this matter comes the backlash. Lately, many people have questioned this practice, saying that, really, raising chickens in your backyard cannot be legitimate growing trend or practice. Why would anyone think raising chickens in your backyard is an ideal practice, they say.
But as much as their concern seems to have reason, a backbone for their being, they fail to understand why raising chickens in your backyard is the real deal. True, anyone can make it seem as if something is becoming popular even when it is not, using a few choice marketing tools and techniques. And while the practice of raising chickens in your backyard may seem guilty of this, a few things indicate this is no false trend.
For one, many states and cities in America have changed their law in favor of allowing raising chickens in your backyard. And surely, government officials and lawmakers will not change laws just because of a marketing hoax. This only means that there is an actual clamor to change the laws to allow raising chickens in your backyard. There is also a sizable number of people lobbying for the change in the law. Now, if raising chickens in your backyard is indeed a false trend, then why are these things happening?
A more solid proof, however, is time. True, there have been a number of reports and articles on the issue and idea of raising chickens in your backyard recently. But if you search on the topic more thoroughly, you will find out that the articles on raising chickens in your backyard did not start coming out this year or last year—articles on the subject have been in print since the early 2000s. And these weren’t just articles published either. The Wall Street Journal, Seattle Times, Newsweek, and a score of other publications have reported on this topic as early as the late 1990s. These are reputable publications, back in the day when the Internet still has no say on what is newsworthy. This means these stories were published due to the interest of people on backyard chickens outside the realm of the Internet, a true measure of the issue’s relevance and importance.
Therefore, if the topic of raising chickens in your backyard has been discussed as early as then, it is only safe to say that it is no trend. In fact, raising chickens in your backyard is actually a long standing practice. People have been raising chickens for a long time; not just recently. This means that the practice is merely catching and that people are only responding to a practice that has been in existence for years. The longevity of the trend or its popularity is actually questionable, no doubt. What isn’t questionable is that even after the novelty subsides, people will still continue to raise chickens. Even when articles on the topic ceased to be published, people will still clamor for attention and for information on raising chickens in your backyard. This is because the benefits of raising chickens in your backyard are undeniable. That is something a marketing hoax can never fake.
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